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Take the survey

Before we ask, we will show our working.

The India Digital Wellbeing Survey will ask people how short video fits into their daily lives. It is being designed now, and it will not collect a single response until its methods and privacy safeguards are published.

In preparation — not yet open

Why a survey

We start in India, and we want evidence about how people in India experience these products — gathered openly enough that anyone can check how it was done.

The answers will be self-reported, and we will describe them that way: a survey can tell us how people experience these products, not measure their effects objectively.

What it may ask about

These are the topics under consideration. The final questionnaire will be published before the survey opens, and will ask for no more than it needs.

  • Age group
  • How long and how often people use short-video apps
  • Which kinds of platform
  • Effects people notice on study or work
  • Effects people notice on sleep
  • Difficulty stopping, and repeated scrolling
  • Perceived focus and concentration
  • Productivity
  • Attitudes to influencer and shortcut-success culture

What we will publish first

Before the survey opens, we will publish:

  • The questionnaire, and what each question is for
  • Exactly what data is collected — and what is not
  • The consent wording
  • Safeguards for younger participants
  • How long responses are kept, and when they are deleted
  • Who can access responses
  • How responses are anonymised
  • The statistical method
  • How results will be published
  • A legal and privacy review

How results will be reported

Results will be published as totals and percentages, never in a way that identifies an individual. Every number will come with its method, the number of people it is based on, the time period and its limitations — the same standard we apply to any other research.